webpage updated 2/29/2012

Author(s)

Prather C. Daniel

 

Previous

Up

Next

 

GENERAL AVIATION MARKETING AND MANAGEMENT, 3rd Ed. Operating, Marketing and Managing an FBO

Edition

3rd Ed 2009

Krieger #

Pages

ISBN #

Cloth/Paper

U.S. Dollars

233015

302

1-57524-301-6

C

$85.25

Description

The third edition of General Aviation Marketing and Management, although true to its original purpose, has been updated and expanded to include more guidance on the subject of FBO Management.  Specifically, the line service functions of an FBO are thoroughly explored, allowing the student to understand the FBO from the ground up, and thus become a more effective FBO manager.  The text also retains a marketing focus to enable the student desiring to learn about aviation  marketing, the corporate pilot responsible for aircraft evaluation, and the FBO Manager seeking to enhance revenues, the opportunity to learn more about marketing in the GA industry and be more effective in this area.

•Ordering Information and Policy Page•

Please note that this website is designed for informational purposes only about our products and is not intended as an e-commerce site. Prices are subject to change without notice. Shipping and special handling are not included. Krieger Publishing is the sole source for its products unless otherwise noted. Net prices shown are based on net realized return and do not indicate list prices or retail prices. Contact us for more information.

•Krieger Information Request Form•

A form that you can use to request book price verification and shipping charges, as well as, inquire on titles of interest. Please remember to include your address and phone information so we may contact you if there are any questions. And don't forget that our TOLL FREE ORDER LINE is available!

Toll Free Order Line 1-800-724-0025 U.S. or E-mail!

Books for All Interest

Home

Natural Sciences

Return to Author Listing

ALL SUBJECTS PAGE

KRIEGER PUBLISHING COMPANY
1725 Krieger Drive • Malabar, Florida 32950 U.S.A.
U.S. Toll Free: 1-800-724-0025 • Phone: (321) 724-9542 • Fax: (321) 951-3671