| webpage updated 2/29/2012 |
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Marrus Stephanie K. | | | | |
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BUILDING THE STRATEGIC PLAN: Find, Analyze, and Present the Right Information |
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Edition | |
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Orig. Ed 1984, Reprint Ed. 1994 | |
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Krieger # | | Pages | | ISBN # |
| Cloth/Paper | | U.S. Dollars |
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228353 | | 358 | | 0-89464-835-7 | |
C | | $61.25 |
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Description | |
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This book contains all the tools necessary for practitioners to thoroughly analyze their business and industry. It is presented in a hands-on manner and takes the jargon, theory, and mystique out of
innovative and costly graphics techniques. The text shows how to illuminate the key data of a corporate plan and gives insights not obtainable through more conventional formats. Unique aspects: * a practitioners approach to planning * not a theoretical tome; for people who DO the planning or manage it * clearly written, easily understandable |
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