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This book contains all the tools necessary for practitioners to thoroughly analyze their business and industry. It is presented in a hands-on manner and takes the jargon, theory, and mystique out of
innovative and costly graphics techniques. The text shows how to illuminate the key data of a corporate plan and gives insights not obtainable through more conventional formats. Unique aspects: * a practitioners
approach to planning * not a theoretical tome; for people who DO the planning or manage it * clearly written, easily understandable |
